YouthTV Appoints Matilda Cook as Director of Marketing & Partnerships

YouthTV is proud to announce the appointment of Matilda Cook as its new Director of Marketing & Partnerships.

At just 17 years old, Matilda has already achieved remarkable success as a young leader and entrepreneur. She currently serves as CEO and Founder of The Matilda Method, a digital platform dedicated to empowering and inspiring young audiences, and as Head of Marketing at Engineer Your Vision, where she leads national campaigns connecting young people with opportunities in STEM and creative industries. Matilda’s early experience as Head Girl reflects her ongoing commitment to leadership, communication, and creating positive change among her peers.

Welcoming the appointment, Urban Judge, Group CEO of YouthTV, said Matilda’s arrival marks an exciting new chapter for the company. “We are very pleased to welcome Matilda to the team,” he said. “Her fresh perspective, proven track record in youth-centred content and marketing, and her entrepreneurial mindset make her the perfect person to help accelerate our next chapter of growth. Matilda will play a key role in strengthening our brand, deepening partner relationships and enhancing the impact we deliver for young people across the UK.”

In her new role, Matilda will oversee YouthTV’s marketing and partnership strategy, driving brand growth, developing creative collaborations, and building connections that expand the platform’s reach and influence among young audiences. Her focus will be on elevating YouthTV’s voice as a trusted hub for youth media, while fostering opportunities for innovation and engagement across broadcast, digital and social channels.

Speaking about her appointment, Matilda Cook said she is eager to bring her energy and experience to the YouthTV team. “I’m thrilled to join YouthTV at such an exciting time,” she said. “The platform’s ambition to engage, empower and elevate young voices aligns deeply with my own values and experience. I look forward to building meaningful partnerships, expanding our reach and ensuring every young person we serve feels seen and heard.”

YouthTV looks forward to Matilda’s leadership and creativity as she helps shape the company’s next phase of growth and collaboration, continuing its mission to celebrate and support youth voices across the UK and beyond.